Your ads now run inside ChatGPT. Every conversation around them is different.

What we do

We see where your ads appear, and what surrounds them.

Advox runs realistic conversations with ChatGPT across the categories you buy into, asking the questions your customers ask and following them the way real conversations unfold. We record every ad that appears and the answer above it.

From that we build a picture of your brand in the channel: which conversations trigger your ads, what the person is going through when they see them, how the answer talks about you and your competitors, and which of those moments put your brand at risk.

Where the risk is

Some of those moments are ones you would never choose.

Most placements are fine. The risky ones are rarely obvious. A conversation starts as ordinary shopping and turns somewhere sensitive three messages in. The risk is implied rather than stated, so the platform’s safety filter reads it as harmless. The answer is critical of your brand, or recommends a competitor, and your ad sits directly beneath it.

Advox finds these placements, so you can change how your campaign is set up to avoid them without giving up the reach that is working.

What you do with it

Keep the reach. Lose the risk.

Most risky placements trace back to your targeting context: the description ChatGPT uses to decide which conversations your ad belongs in. We rewrite it to steer your ads away from the moments that put you at risk, tell you what each change costs in reach, then re-run the same conversations to confirm it worked.